Business development in a bad economy

by Hadley on October 11, 2011

Joe Nocera at The New York Times is urging readers to take a hard look at The Way Forward: Moving From the Post-Bubble, Post-Bust Economy to Renewed Growth and Competitiveness. The white paper makes the case we are headed for a decade or more of stagnant growth, or worse.

Don’t crawl into a hole and give up. Even in a bad economy, you can enjoy big business development wins.

The race is on to make everything smart, and your company needs to be at the head of the pack. No matter what you make, the challenge is to make it operate intelligently. When this happens, you can increase your revenues by saving your customers time, money and effort. The money that comes into your pocket can come from someone else’s pocket, even when the economy isn’t growing.

Be smarter. Make your products and services smarter. You’ll still win.

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Mark Cuban on how to pitch

by Hadley on July 18, 2011

From a Forbes interview with Mark Cuban, serial entrepreneur, owner of the Dallas Mavericks, and recipient of thousands of investment requests. Dan Schawbel asked Cuban, “What do you use to filter the pitches and how to you decide what to invest in?”

“I can tell after reading the first paragraph if I’m interested. If the pitch starts with a sob story, I’m out. If the pitch talks about personal issues. I’m out. If the pitch starts off with how big the market opportunity is, I’m out. If the pitch tells me what is unique about the product, how it can make a profit, AND it’s an area where I have expertise, I will read on. From there, it has to be something I feel is a unique product /service that can scale, be profitable AND again, matches my skill set so i can add value. I try to never be just a financial investor and I rarely do deals that are built on financial engineering.”

Read the interview.

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Customer referral ideas

June 30, 2011

Here are specific ways you can encourage customers to refer your company to their friends and colleagues. The details are provided only as examples; you should change the specifics to suit the needs of your firm. How to ask for a referral: According to Jill Griffin, loyalty expert, you should say, “Who do you know [...]

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How do you market on a smarter planet?

June 29, 2011

IBM’s Smarter Planet campaign has been running for several years, and it makes the case that everything is getting smart, from cities to stadiums to heating systems and even your car. We couldn’t agree more. The race is on to make dumb products – and systems – smart. If you’re not in this race, you [...]

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Companies win by focusing narrowly

June 29, 2011

“Once you’ve tasted real expertise,” says David Baker, “You never want to go back to a place where you don’t know what the hell you’re talking about.” Baker’s firm, ReCourses, advises design, advertising, public relations, interactive and in-house marketing teams. He says that firms in the marketing field are beginning to understand that the best [...]

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Does your firm have A.D.D.?

June 26, 2011

Consider the way your company operates. The more questions you answer “yes,” the more your firm behaves in an ADD-like manner: Are people texting or checking email during meetings? When you talk to someone, is he or she often doing something else? When customers call someone, do they hear them typing in the background? Do [...]

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Lisa Nirell on obstacles that derail growth

June 16, 2011

As you start the second quarter of 2011, your growth plan and marketing activities are well underway. How will you keep them fresh and relevant? Launching and implementing your growth plan entails risks. Plans often expose underlying conflicts within the organization. It may disrupt the status quo, the ways decisions are made, and strain the [...]

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Razor Suleman on finding the right people

June 15, 2011

Every entrepreneur reaches the point when they realize that no man (or woman) is truly an island. I have found that having the right people in the right place is essential to staying ahead of the business curve. My employees drive the growth and innovation of my company, so it’s up to me to attract [...]

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